SEO Services in East London

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Technical SEO Audits

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Turn technical findings into a workable action plan

A technical SEO audit identifies website problems that prevent search engines from discovering, understanding or valuing important pages. These issues can include blocked content, duplicate URLs, broken internal links, poor page templates, weak site architecture, slow performance or incorrect indexing instructions. Some are obvious. Others remain hidden until a redesign, platform change or sudden loss of visibility exposes them.

We audit the website with a clear commercial focus. Rather than exporting hundreds of automated warnings, we determine which findings can materially affect organic performance and which are low-priority housekeeping. Each recommendation includes an explanation, evidence, affected examples and a suggested implementation approach.

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The audit can be used by an internal team, an existing developer or our own specialists. We separate urgent issues from medium-term improvements and note where a change needs testing before release. This helps prevent teams from spending time on minor scores while serious crawling, indexing or template problems remain unresolved.

Technical work is most valuable when it supports real pages and search goals. We therefore connect findings to key services, products, locations and conversion journeys. A technically tidy website is not automatically competitive, but a website with serious technical barriers will struggle to benefit fully from good content and authority. Call 020 8326 4455 to discuss the platform, site size and reason for the audit.

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Technical SEO Audits

What the technical audit examines

The scope is adjusted to the website rather than forced through a generic checklist. A small local service site may need close attention to page duplication, internal linking and location structure. A larger ecommerce or publishing website may require deeper analysis of faceted navigation, JavaScript rendering, crawl efficiency and template behaviour. We combine crawler data, search performance information and manual review to understand not only what is happening, but why it is happening.

Crawling and indexation

We inspect robots directives, sitemaps, canonical tags, status codes and index patterns to identify pages that are blocked, duplicated, excluded or indexed unnecessarily.

Site architecture

We review how important pages are organised and connected. The aim is to make priority content easy to reach without creating excessive depth or confusing overlaps.

Internal linking

We identify orphaned pages, broken links, redirect chains and weak contextual connections. Recommendations focus on helping users and search engines move logically through the site.

Performance and Core Web Vitals

We examine loading behaviour, image weight, scripts, fonts, server response and layout stability. Findings distinguish between meaningful performance problems and minor laboratory-score changes.

Structured data

We review existing schema implementation for validity, relevance and consistency with visible page content. Unsupported or misleading markup is flagged for removal.

Migration and redesign risk

For planned website changes, we assess URL mapping, redirects, content retention, staging controls and launch checks to reduce avoidable losses in search visibility.

Typical technical audit costs

ServiceEstimated CostAverage
Small website audit£700–£1,400£1,000
Medium website audit£1,400–£3,000£2,100
Large or complex audit£3,000–£7,500£4,800
Implementation review£500–£1,500£900

Pricing depends on website size, platform complexity, access to data and whether a migration, traffic decline or indexing problem needs investigation.

Technical SEO Audits

Why Choose Us for Technical SEO Audits?

Prioritised findings

Recommendations are ranked by likely impact, urgency and implementation effort so your team knows what to address first.

Manual investigation

Automated tools support the audit, but important issues are reviewed by a specialist who considers templates, business goals and real page behaviour.

Developer-ready guidance

Findings include examples and implementation notes that can be shared directly with the people responsible for the website.

Post-fix validation

We can retest completed changes and confirm whether they resolved the original issue without creating new technical problems.

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Tell us what changed, what you are seeing and which pages matter most.

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Technical SEO Audits

Our technical audit process

Define the audit objective

We establish whether the audit is preventive, connected to a traffic decline, required before development or focused on a known indexing problem.

Collect website data

We crawl the site, review available search data, inspect templates and gather information about the platform and recent changes.

Investigate root causes

We test important patterns manually and compare data sources so recommendations address the cause rather than only the visible symptom.

Deliver the action plan

You receive prioritised findings, affected examples, implementation guidance and a clear distinction between urgent fixes and future improvements.

Review implementation

After changes are released, we can recrawl and validate the work, documenting any remaining risks or follow-up actions.

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