Build search visibility into the website
SEO Web Design
Plan a website that can support long-term growth. Book Now
Build search visibility into the website
Plan a website that can support long-term growth. Book Now
An attractive website can still struggle in search if its structure, content and technical foundations are planned too late. SEO web design brings those decisions into the project from the beginning. We define the services, audiences, locations and search needs the website must support, then turn that information into a clear page structure and content plan.
The result is a website that is easier for customers to navigate and easier for search engines to understand. Important services receive dedicated pages, related topics are connected logically and calls to action are placed where visitors need them. Technical requirements such as crawlability, indexation, redirects, performance and mobile behaviour are considered throughout the build.
We can support a complete redesign or work alongside your chosen designer and developer. The level of involvement can include discovery, keyword mapping, information architecture, content production, wireframe guidance, technical requirements and pre-launch testing. This is especially valuable when replacing an established website, because careless changes to URLs, internal links or page content can lead to avoidable losses in organic traffic.
A search-ready website is not a guarantee of immediate rankings. It is a stronger foundation that avoids common structural problems and gives future SEO work a better chance of succeeding. Call 020 8326 4455 to discuss your current website and the planned launch.
Website projects often separate design, development and search strategy until the final weeks. By that point, important decisions about navigation, templates and content may already be difficult to change. We bring search requirements into planning discussions early while respecting brand, usability and development constraints. The aim is not to design a website for algorithms. It is to create a useful customer experience with a structure that clearly communicates the business and preserves valuable existing search equity.
We identify important services, customer groups, search themes and conversion goals before the page structure is finalised.
We plan navigation and page relationships so users can find relevant information quickly and priority content is not buried.
Each important search theme is assigned to an appropriate page, reducing duplication and preventing several pages from competing for the same purpose.
We define content requirements, headings, proof points and calls to action for each key template before writing and design are completed.
Developers receive guidance covering indexation, canonical tags, redirects, structured data, internal links, performance and other essential controls.
We test important pages, redirects, metadata, crawl access, analytics and search controls before and after the new website goes live.
| Service | Estimated Cost | Average |
|---|---|---|
| SEO planning for a new site | £1,200–£3,000 | £2,000 |
| Small business website | £3,500–£7,500 | £5,000 |
| Content-led business website | £7,500–£15,000 | £10,000 |
| SEO migration support | £1,500–£5,000 | £2,800 |
Final cost depends on page count, design requirements, integrations, content production, platform choice and migration complexity.
Search structure and content needs are addressed before navigation and templates become expensive to change.
We consider brand, usability, conversion and search requirements together rather than allowing one discipline to dominate.
Existing URLs, rankings and valuable content are reviewed so the redesign does not discard useful search equity without reason.
The project includes defined pre-launch and post-launch reviews instead of assuming every requirement was implemented correctly.
Bring us into the project before the site structure and content are locked.
Free — no obligations
We document audiences, services, target areas, business priorities, current website strengths and the reasons for rebuilding.
We create the proposed hierarchy, map search themes and define the role of each important page.
Writers and designers receive requirements covering headings, page sections, proof, calls to action and internal connections.
We check staging templates, technical controls, mobile behaviour and implementation of important search requirements.
After release, we verify redirects, crawl access, indexation signals, tracking and important page behaviour, then flag any urgent corrections.