SEO Agency East London logoSEO Agency East London
  • Our Services
    • Local SEO
    • Google Business Profile Optimisation
    • Technical SEO Audits
    • Link Building
    • SEO Content Writing
    • SEO Web design
  • Service Areas
  • About Us
  • Get an Estimate
  • 020 8326 4455

Privacy Policy

Last updated: 1 August 2026

This policy explains what personal information SEO Agency East London collects, why we collect it, how we use and protect it, and the rights you have over it. It applies to this website and to the enquiries and services we provide. We have tried to write it in plain language rather than legal shorthand, because a privacy policy that nobody can follow is not much use to anyone.

Who we are

SEO Agency East London is an independent search marketing consultancy serving businesses across East London and the wider London region. For the purposes of UK data protection law we are the data controller for the personal information described in this policy, which means we decide how and why it is used.

We are a service-area business and do not operate a staffed public office. You can reach us by telephone on 020 8326 4455 or by email at [email protected].

The information we collect

Information you give us

When you complete the estimate form on this website, telephone us or send us an email, we collect the details you choose to provide. This usually includes your name, email address, telephone number, the service you are interested in and anything you tell us about your business or website in your message.

If you go on to become a client, we will also hold the information needed to deliver and administer the work. That may include business contact details, billing information, website and analytics access credentials, and correspondence relating to your project.

Information collected automatically

Like most websites, ours may collect limited technical information when you visit. This can include your IP address, browser type and version, device type, approximate location, the pages you view, how long you spend on them and the website or search that referred you. This information is used to understand how the site is performing and how visitors use it, not to identify you personally.

Information from other sources

Where you have asked us to work on your website, we may access data held in third-party tools such as Google Search Console, Google Analytics, Google Business Profile or your content management system. We only do so with your permission and only to the extent needed to carry out the agreed work.

Why we use your information and our lawful basis

UK data protection law requires us to have a lawful basis for each use of personal information. Ours are set out below.

  • To respond to enquiries and provide estimates. Our basis is our legitimate interest in answering people who contact us, and taking steps at your request before entering a contract.
  • To deliver our services and manage projects. Our basis is the performance of our contract with you.
  • To send invoices, take payment and keep accounting records. Our basis is the performance of our contract with you and compliance with our legal obligations.
  • To improve this website and understand how it is used. Our basis is our legitimate interest in maintaining an effective website, and your consent where analytics or marketing cookies are used.
  • To send occasional updates or relevant information to existing clients. Our basis is our legitimate interest, and you can opt out at any time.
  • To deal with complaints, disputes or legal claims. Our basis is our legitimate interest in protecting our position, and compliance with legal obligations.

We do not sell personal information, and we do not share it with third parties for their own marketing purposes.

Cookies and analytics

Cookies are small files placed on your device by a website. This site may use cookies that are strictly necessary for it to function, and analytics cookies that help us understand how visitors use the site so we can improve it. Analytics and any marketing cookies are only set where you have given consent.

You can control or delete cookies through your browser settings, including blocking them entirely. Some parts of the site may not work as intended if you block strictly necessary cookies. Most browsers also offer a private browsing mode and a setting to clear cookies when you close the browser.

Who we share information with

We use a small number of trusted suppliers to run the business, and some of them process personal information on our behalf. These typically include website hosting, email and file storage, analytics, call tracking, invoicing and accounting software. Suppliers act on our instructions and are not permitted to use your information for their own purposes.

We may also share information where we are required to do so by law, by a regulator or by a court, or where it is necessary to establish, exercise or defend legal claims. If our business were ever transferred to another owner, client information could form part of that transfer, and we would tell you beforehand.

Storing information outside the UK

Some of the suppliers we rely on are based outside the United Kingdom, or store data on servers outside it. Where personal information is transferred abroad, we take reasonable steps to confirm that an appropriate safeguard is in place, such as the UK adequacy regulations, the UK International Data Transfer Agreement or the UK Addendum to the standard contractual clauses.

How long we keep information

We keep personal information only for as long as we have a clear reason to hold it.

  • Enquiries that do not lead to work are generally kept for up to 24 months, so that we have context if you contact us again.
  • Client records and correspondence are generally kept for the duration of the engagement and for six years afterwards, which reflects the limitation period for contractual claims.
  • Accounting and tax records are kept for at least six years, as required by HMRC.
  • Website analytics data is retained according to the settings of the analytics tool in use, typically no longer than 26 months.

When information is no longer needed, we delete it or put it beyond use.

Keeping information secure

We take reasonable technical and organisational measures to protect personal information against loss, misuse and unauthorised access. These include access controls, reputable hosting and software providers, encrypted connections and limiting access to the people who need it. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security, but we take the responsibility seriously.

Where we are given access to a client's website, hosting or analytics accounts, we ask for the lowest level of access that allows the work to be done, and we ask that access is revoked when an engagement ends.

Your rights

Under UK data protection law you have the following rights in relation to your personal information.

  • Access. To be told whether we hold information about you and to receive a copy of it.
  • Rectification. To have inaccurate or incomplete information corrected.
  • Erasure. To ask us to delete information where there is no good reason for us to continue holding it.
  • Restriction. To ask us to limit how we use your information in certain circumstances.
  • Portability. To receive information you provided to us in a commonly used electronic format.
  • Objection. To object to our use of your information where we rely on legitimate interests, and to object to direct marketing at any time.
  • Withdrawing consent. Where we rely on consent, to withdraw it at any time without affecting anything done beforehand.

To exercise any of these rights, contact us using the details below. We will respond within one month. There is normally no charge, and we may need to verify your identity before acting on a request.

Complaints

If you are unhappy with how we have handled your personal information, please tell us first so we have the opportunity to put it right. Our complaints policy explains how we deal with concerns.

You also have the right to complain to the Information Commissioner's Office, the UK supervisory authority for data protection. The ICO can be reached at ico.org.uk or on 0303 123 1113.

Other websites

This website may link to other websites, including client sites, Google services and industry resources. We are not responsible for the privacy practices or content of any website we do not control, and we recommend reading the privacy policy of any site you visit.

Children

Our services are provided to businesses and are not directed at children. We do not knowingly collect personal information relating to anyone under the age of 16.

Changes to this policy

We may update this policy from time to time to reflect changes in our services, the tools we use or the law. The date at the top of the page shows when it was last revised, and any material change will be reflected here.

Contact us

For any question about this policy or your personal information, call 020 8326 4455 or email [email protected].

SEO Agency East London

SEO Agency East London provides practical search marketing for local businesses, professional firms and growing brands across East London and the wider London region.

This is a service-area business. We do not operate a staffed office in East London.

Quick Links

  • About Us
  • Our Services
  • Service Areas
  • Get an Estimate
  • FAQ

Information

  • Privacy Policy
  • Terms & Conditions
  • Referral Marketing Disclosure
  • Disclaimer
  • Accessibility
  • Complaints Policy
  • Meet the Team
  • Careers

Contact

Call us at 020 8326 4455
Email: [email protected]

SEO Agency East London is an independent service-area SEO consultancy serving businesses across London.

© 2026 SEO Agency East London. All rights reserved.