Last updated: 1 August 2026
This page explains the limits of the information published on the SEO Agency East London website. We have written it because search marketing is an area where confident claims are common and outcomes are genuinely uncertain, and we would rather be clear about that than imply more than we can deliver.
The content on this website is provided for general information about our services and about search engine optimisation as a subject. It is not tailored advice and should not be relied on as though it were. Every website, market and business is different, and guidance that is sensible in one situation can be actively unhelpful in another.
If you want a recommendation you can act on, speak to us about your specific circumstances rather than applying general guidance from these pages to your own site.
Search engine results are determined by third parties, principally Google, using systems we do not control and which change frequently. Performance is also affected by competitor activity, market demand, seasonality, your website's history and the extent to which recommendations are actually implemented.
Nothing on this website should be read as a promise of any particular ranking position, volume of traffic, number of enquiries or commercial outcome. We do not offer guaranteed rankings, and we would encourage caution towards any agency that does.
Several pages on this site show typical cost ranges for different types of work. These figures are published to give a realistic sense of scale and to save people the time of enquiring about something well outside their budget. They are illustrative only.
They are not quotations, not offers and not binding on us. Actual cost depends on the size and condition of the website, the number of services and locations involved, the competitiveness of the market and the amount of work required. A firm price is only given in a written proposal for your specific project.
Where we describe the kind of work we do, the problems we encounter or the outcomes SEO can produce, those descriptions are general and illustrative. Results described in relation to one business are not a prediction of what another business will achieve, and past performance is not a reliable indicator of future results.
We take reasonable care to make sure the information on this site is accurate at the time of publication. Search engine behaviour, platform features and best practice all change, sometimes quickly, and pages may not always reflect the current position. We make no warranty that the content is complete, current or free from error, and we are not obliged to update it.
This website may link to third-party websites, tools and resources. Those links are provided for convenience and do not imply endorsement of the linked site, its owner or its content. We have no control over external websites and accept no responsibility for their content, accuracy, availability or privacy practices. Visiting them is at your own risk.
Nothing on this website constitutes legal, financial, tax or other professional advice. Where a marketing decision has legal or financial implications for your business, including matters such as advertising standards, data protection or contractual commitments, you should take advice from a suitably qualified professional.
We aim to keep this website available and functioning correctly, but we do not guarantee that it will be uninterrupted, timely, secure or error-free. Access may be suspended or withdrawn at any time without notice.
To the fullest extent permitted by law, we exclude liability for any loss or damage arising from reliance on the information published on this website, or from your use of or inability to use it. This includes indirect and consequential loss, loss of profit, loss of business and loss of data.
Nothing in this disclaimer limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded. This disclaimer does not affect the terms agreed in a signed proposal or contract, which are set out in our terms and conditions.
If you are unsure whether something on this site applies to your situation, ask us. Call 020 8326 4455 or email [email protected].